Google’s Insights for Search Helps Out Advertisers

Google has been on a roll lately with its apps, specifically for the advertising market. The latest app is Insights for Search, which Google is hoping will help advertisers reach their market.

Insights for Search is a lot like Google Trends, in that it sifts through Google’s database to provide popular search terms. On the ‘Google Blog’, we get to find out more how Insights for Search will benefit advertisers, “It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.”

An example of one of the new features from Insights for Search is ability to filter results by category. One of the examples is typing “apple” into the app. The top hits will of course be the computer company, Apple, but you can change the category to ‘Foods & Drink” and you’ll get completely different results.

Greg Sterling, of Sterling Market Intelligence provides interesting insight into the new app, “Consumers might see an ad on TV or in a magazine and go online to search for more information. So you could use this as a tool to see if there’s been a response to a traditional media campaign in a particular market. That’s interesting feedback”

Although this is pretty much a snoozefest to the general public, search engine afficionados are a buzz about Insights for Search. So in the coming months, expect to see more advertisements catered to what you’re searching for. Unless you’re using another search engine, or looking for things not on Google’s top results list. Miley Cyrus listening to an iPod, while playing the Nintendo Wii ads coming soon?