Google is adding Bar Code technology to it’s print ads. that those who have compatible cell phones will be able to point at and automatically go to the website found in the ad.

Through use of these bar codes, a user can find related information online on the topic of their choice. This is a revolutionary way to make the print medium (of which the future is so often questioned) more interactive.

Google says your phone must have a camera and the proper decoding software installed as well as a web browser and data service.

The company swears that no personal information is transmitted through the use of the bar codes.

You can see what the little square bar codes look like if you check out Google’s post.

(Via Marketing Pilgrim)