On Thursday,Jivox won a coveted spot on the AlwaysOn Global 250 List. Jivox, a online video ad producing company, has carved out a noticeable niche in the cut-throat marketing and advertising industry. Though a recent startup, they were awarded the prestigious recognition from AlwaysOn Global 250. AlwaysOn is an open-media trailblazer, which delivers the award “to private, emerging technology companies creating new business opportunities in high-growth markets.”
Jivox is no stranger to prestigious awards. American Business Awards handed them a “Best New Company” ribbon, TiE50 nodded their hat this year, Red Herring gave them a spot on the top 100 list, and SiliconIndia called them one of the Top 10 most promising technology firms.
How did Jivox do it? In the highly competitive technology marketing industry few companies rise like Jivox has done. It boils down to 4 things.
A Good Idea
It starts with a brainchild, but a brainchild that offers something that is rewarding to the customer. “Video content is the best way to connect with customers online,” says Jivox’s CEO, Diaz Nesamoney who founded the company with that simple statement guiding him.
A Customer-Shaped Product
If the “customer is always right,” then why not just let them do their thing, and pay you for it? You will consult, provide insight, guide them along, and deliver the final package, but allow them to shape their dream. After all, it’s their product you’re marketing. They know their product best. Therefore, they follow Jivox’s grade-school simple model—three steps. First, they create the ad; second, point out their target audience; finally, launch the campaign. When dealing with the customers, simplicity and ease of service is key, something that Jivox excels at.
An Economic Win-Win Solution
In the end it’s about revenue—but not just revenue for Jivox. The company crafted a model which puts their credibility on the line, and invites users to challenge their trustworthiness…for free. Advertising is only productive when it generates customers. Therefore, Jivox devised a model whereby their customers would only pay them if their online video ad is viewed. Pretty simple, but very powerful.
Jivox, as a marketing and advertising firm, knows what marketing and advertising is all about. They don’t let anything slip through the cracks when it comes to advertising. Their 800 websites garner traffic, their stellar product compels word-of-mouth referrals, and their networking web spans Facebook, LinkedIn, and Twitter. They even have an easy survey that they kindly ask you to fill out as you browse away from the site.
The reasons for the reward are apparent after understanding those four core principles. Thankfully, those are principles that any firm can leverage to their own advantage.